Now Hiring - Marketing Manager in Homewood, AL

Job Title: Product Marketing Manager Footwear

The Marketing manager is the champion and OHI key contact for their product line, both internally and with OHI customers. A Product Marketing Manager, is responsible for overseeing all activities relating to researching, designing, and marketing products on behalf of OHI. You will be involved with all aspects of the marketing mix (price, product, sales, promotion) and be accountable for the marketing spend that supports that mix. You will have or gain a deep understanding of the use of your product by OHI customers, and the needs your product addresses with those customers. Working with your marketing co-workers and senior OHI management you will create strategies that will drive profitable revenue growth for your product category and OHI in total. You will lead execution of those strategies with the other OHI functions.

• Use Market research to develop ideas for products that are relevant to the OHI market place.
• Collaborate on design and initial manufacturing to ensure product efficacy in market place.
• Manage Project Plan for each new product.
• Establish positive and collaborative working relationships with sales and other relevant departments as well as company leadership to ensure that Footwear products and services revenue and profit goals are effectively realized though sales enablement and marketing demand generation programs.
• Demonstrate effective management of Footwear marketing, advertising and promotional activities with specific matrix agreed upon by Marketing Director.
• Develop and deliver new sales enablement tools for Footwear products across the multiple channels through the OHI Brands.
• Develop email marketing initiatives to promote Footwear products across the multiple channels through the OHI Brands.
• Coordinate creative deliverables for the Marketing department. Will be conduit between Market Managers and Creative Team to prioritize and deliver creative assets.
  • Video clips for use in DTC and B2B.
  • Print and digital asset funnel management

Responsibilities:

Marketing

• Articulate product and service offerings, key benefits and corporate messaging for use by sales and marketing through copy creation
• Work with sales to cultivate “reference accounts” for various products and services; identify client success stories and work with marketing team to create appropriate case studies and collateral
• Create compelling marketing campaigns using various strategies to produce leads and brand awareness.
• Drive campaign management for client acquisition across multiple channels
• Generate content for marketing collateral, website/blog/social media, and other initiatives
• Aid on press releases, contributed articles, presentations, events and conferences
• Internal reporting and other duties as assigned

Lead Generation & Sales Enablement

• Create effective, compelling positioning, messaging, and sales tools that are understood and used by the sales department
• Stay abreast of market trends to drive topics for webinar and white paper strategies
• Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight company’s competitive advantage
• Execute marketing campaigns that drive new client acquisition and sales revenue

Project Management

• Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, budgeting, campaign analysis and tracking/monitoring procedures
• Establish and articulate project scope, strategy and objectives to production team and key leadership
• Manage creative production of digital and print marketing assets, graphic design, video production and web development, from initial concept to finished production and market implementation.

Market Research and Competitive Intelligence

• Maintain expertise in competitive products, services and go-to-market strategies; communicate product and service differentiation to sales and provides input to senior leadership
• Conduct periodic interviews, including customer/client interviews/surveys to identify trends and make recommendations to senior leadership

• Experience within the medical industry is a must
• Experience working closely with and supporting a sales organization
• Creative thinker, excellent listener and highly accomplished verbal and written communicator
• Ability to craft integrated marketing strategies across all channels and touch points, including web, print communications and direct mail
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure”
• Ability to effectively communicate with all levels of organization comfortably
• Ability to effectively manage and prioritize simultaneous projects and deliver desired results on time and on/under budget
• Previous sales experience a big plus
• Extreme comfort and dexterity with web-based technologies
• Experience with Microsoft CRM or similar CRM tools, web conferencing, expert-level proficiency with Microsoft Word, PowerPoint and Excel
• Access to working Wi-Fi at home office